As detailed in a previous post, UNATION publicly launched the ticketing and registration side of our event platform on April 15th of this year. Almost immediately after making that announcement, UNATION signed a partnership with the American Track League (ATL) to power their online and mobile ticket sales.
The ATL is a fast-paced, entertainment-driven professional track circuit that brings Olympic & World Champion athletes closer to their fans in a way not seen before in professional track and field. ATL — “where the party meets the track” — brings the world’s greatest athletes out for the fastest party in the US. From trackside seats to selfies with the professional athlete, this meet circuit is for the fans!
The first ATL event to leverage the UNATION ticketing platform was held last Saturday, June 4th in Atlanta, Georgia. The event was well attended and broadcast live on ESPN 2. ATL founder Paul Doyle said, “The UNATION platform and team made it easy for us to focus on our core strengths, which is running a track meet. Having confidence that the ticketing side of the event was covered, and that our attendees could easily access those tickets from their desktop, smartphone or at the will call station, was a giant stress relief. I would recommend any event, big or small, to use UNATION for any of their ticketing needs.”
UNATION co-founder George Beardsley attended the event in Atlanta and said, “First and foremost, everyone at the company is excited about the ATL partnership, and, to be a part of their event in Atlanta was a lot of fun. But for me, the coolest thing was watching people walk up with tickets on their phones and get through the check-in process in seconds. And then to see the UNATION check-in application work in real time with the analytics side of the ATL event was very powerful. It’s rewarding to see the technology come to life and streamline a section of an event that can be a major headache for a group like ATL.”
UNATION was also well represented at the venue with signage and banners. Chris Connor, the UNATION project manager for this event, said, “When I looked over and saw the four banners at the finish line — Nike, ESPN, American Track League and UNATION — it struck a chord what great company we are in and how far we have come with the ticketing side of our company in such a short time.”
Additionally, UNATION unveiled our first national commercial, which ran four times during the two hour ESPN 2 broadcast. UNATION founder John Bartoletta said about the commercial, “As we begin our national rollout it’s important that people start identifying UNATION with the word events. We are a place to find events, connect around events, create events, sell and buy tickets to events, and more. Our mission is to connect the world through events and to lead the charge in helping people create meaningful real life relationships. We facilitate this by getting out of the house and enjoying each other’s company at events both big and small.”